NCAA NIL Ruling
September 30, 2021
Quinn Ewers, the number two prospect in the class of 2022, is skipping his senior season to join the Ohio State Buckeyes for the 2021-2022 season.
The NCAA announced on July 1st, 2021 that collegiate athletes can monetize their fame using their name, image, and likenesses (NIL). Ewers is one of the collegiate athletes that quickly took advantage of the new NCAA rule. Ewers signed a 1.4 million dollar NIL deal. Ewers’s deal is a multi-year deal with GT Sports Marketing, which handles autographs by athletes. Ewers received his first endorsement deal; he will be promoting Holy Kombucha, a Texas-based drinks company. Ewers made the executive decision to forgo his senior season with Southlake Carroll, Ewers’s former high school, to access the opportunity of the NIL deals that are worth millions of dollars. Ewers is only 18 years old.
Ewers and more collegiate athletes are benefitting from this new NCAA rule.
JT Daniels, QB for the University of Georgia, landed an endorsement deal with Zaxby’s. Zaxby’s is based in Athens, GA making Daniels a perfect fit. He signed a 6 month exclusive NIL trading card deal that pays him $100 per signature. Daniels receives 50% royalties on signed and unsigned cards. He could make up to seven figures. Daniels mentioned that he would share half of his endorsement money with his teammates.
D.J. Uiagalelei, QB for Clemson, has signed marketing deals with Bojangles and Dr. Pepper. Uiagalelei will leave Clemson as a millionaire.
Bo Nix, QB for Auburn, promotes Milo’s Sweet Tea. He is also sponsored by Bojangles, making perfect sense with the renowned saying, “It’s Bo Time!”. Nix is estimated to earn around $2.4 million.
Lexi Sun, a Nebraska volleyball player, released her own personal apparel line. “The Sunny Crew” sweatshirt was created after the NIL announcement. The sweatshirt is the first display of Lexi Sun and REN Athletics Line. Sun signed an endorsement deal with Borsheims, one of the nation’s largest independent jewelry stores and part of Berkshire Hathaway. She is the first Nebraska female athlete to land a major deal.
Olivia Dunne, a gymnast for LSU is expected to earn a NIL deal. Dunne is widely popular on the app Tik Tok and has over four million followers. Dunne will be one athlete to keep a close-eye on for earning a NIL deal.
Bijan Robinson, a running back for the University of Texas, landed a spokesperson opportunity with Raising Canes. Robinson will most likely continue to land new deals with him being a Heisman favorite for 2021.
Will the new NIL Ruling impact the National Football League?
Some NCAA football athletes may stay in college longer than anticipated. Athletes may be able to profit more money from their NIL than they would from an NFL contract.
However, the stars of the NCAA will not stay in college longer because they know they can land a rookie deal that is worth millions of dollars if they have the opportunity to go pro. The athletes that are popular on campus but are predicted to get picked later in the NFL draft have a bigger decision to make and will most likely pick the option that provides them with the most money. For the majority, most will make more money off their NIL deals.
What do former collegiate athletes think about the new NIL policy?
Trevor Lawrence, former QB for Clemson, spoke up about NIL policy in a press conference. Lawerence mentioned how he is happy that he did not have to deal with the added stress and distraction that would have come with marketing.
Joe Burrow, former QB for LSU that led the team to the National Championship in 2019, loves the new NIL policy. Burrow tweeted, “Exciting time for college athletes. Most excited for non-scholarship athletes who may have been working jobs outside of sports to make ends meet. Free meals, sponsored posts, signings will make their lives a lot easier. Long overdue.” It is evident that Burrow thinks that the new NIL policy will have a huge impact on the future of collegiate athletics.
With 2021, being the first year to have the NIL rule, it will be interesting to see how all NCAA athletics play out. There is so much more to learn when it comes to name, image, and likeness.